Google Center of Content : Pakistanis Have Never Experienced Before Imran Khan

Tuesday, January 7, 2014

Pakistanis Have Never Experienced Before Imran Khan

imran khan pti
The political arena in Pakistan is in filling with the heating up of all the uncomfortable force of the governance disorder, financial instability, energy crisis, war on terror, and all that is continuously aired on the local and international news and media. It absolutely is the complete package ideal for setting the stage for a Hollywood film. Even though all this disorder and consequences of democracy in Pakistan, the political theater is getting prepared for the superlative election excitement of the new millennium, a moment in the past that everybody across the globe will be concerned in subsequent. What will be the future of Pakistan and its supremacy? Treacherous dirty politics is not the focal point of this essay but more about how the political parties and main political characters have taken to the Internet, World Wide Web and Social Media to warm up the political combat zone for upcoming elections.

Social Media continues to be a much attenuated and less appealing space for the most of the country's populace. This is fueled by the growing illiteracy rates, increasing access to the Internet, the continuous risk by the authority that the political explosion will be appraised as offensive content and betrayal but this is the very same Social Media concern that protested former President Musharraf's Emergency tidying on the Media in Pakistan during the last days of his administration. Social Media explode out from every area of the country responding against the then emergency condition across the nation. The Social Media has been continuously following and remarking on the political activities in Pakistan and is gradually constructing a strong grasp on the electronic media within the country. There is not a single local television show, anchor or analyst who may not be using the Internet and World Wide Web as a means to have an interactive discussion with their viewers and public of Pakistan. “Who does not have a Facebook Page or a Twitter account today would actually be an alarming exposition among the Social Media aware online crowd.” (Hepburn, 2011).

So far the leading political player is “former cricketer star turned politician Imran Khan leading the scene with his party The Pakistan Tehreek-e-Insaf /PTI (The Movement for Justice)” (BBC, 2012). Imran Khan somehow restores with a strong representation in the recent years constructing the lead in the political theatre by revealing an accountable and transparent personal, social and political character that is seducing the young generation of voters across Pakistan by leaps and bounds. The Pakistan Tehreek-e-Insaf’s followers broadly relate to the party leader's powerful willed, unwavering, encouraged and reliable character for leading social, political and economic change. Not only has that, “Imran Khan’s constantly successful political rallies across the country fascinated millions of supporters booting up support for his party” (Anwar & Anis, 2011).
Imran Khan's impartial party is building upon the support from the country's middle class population as this class has the very possessions that are compulsory to facilitate the inferior majority nationwide as fetch change across the supremacy and legislation to transmit the spotlight on what actually matters to the common man. This middle class with its online resources is serving to construct and stimulate an online social media revolution. PTI online videos giving out the call to contribute in the party's rallies, these videos are spread across the local Social Media scene and display of the party's attitude towards using Social Media to reach out. PTl surely has some of the country's finest Internet and Social Media talent supporting and watching his back online. Though volunteers, these talented young people are really cooking up his party's image and support online driving millions to him using Facebook groups and pages, Twitter updates and live stream broadcasts.

During the recent Pakistan Blog Awards 2011 ceremony in Karachi, Imran Khan stated that “social media played a significant part in harbouring a revolution in any country because most of the social media campaigns and users are the Youth acknowledging this role played by the adolescent during the Arab Spring and revolutions in the Middle East and Northern Africa.” (Tamjid, 2011). The broadcast live videos by the party Social Media Team across the globe using Live stream generating “constantly growing of followers of over 9, 00,000 viewers” (Sheikh, 2011) from around the globe. Despite the all the intensity and flame on the political Social Media landscape in Pakistan, there are also reports of miscarry by trolls and the public not happy with the PTI’s Social Media activities.
 Thus, the tactics and techniques used by PTI to mobilize citizens (especially youngster) of Pakistan in politics for instance Sign up via SMS, Patriotic Songs, a musical treat at the Rally and Imran Khan Calling to invite Supporters. According to Omar Cheema, Former Information secretary PTI, “over 700,000 new members have joined PTI via SMS campaign. The method is pretty simple, all you have to do is send a TEXT MESSAGE with your name and city at 80022 and get yourself a PTI membership” (PTI officially Blog, 2011).So whether one uses the Internet through a PC or a mobile phone, PTI seems to be using all technological mean in the market to reach out to its potential voters masses internal and external in Pakistan. During its current rallies PTI followers and bloggers used their internet sources to facilitate construct following using a range of strategies.

The second political player in the competition is two times former Prime Minister Muhammad Nawaz Sharif's Pakistan Muslim League (N)/PML(N). The PML(N) ended up in alliance with federal government as forming the ruling party government in its native Province of Punjab but its disagreeing involvement and declaration with the Pakistan People's Party/PPP led alliance government has discourage the majority of youngster now persuade towards Imran Khan’s PTI political party. Not being able to back acknowledgement has been the main disadvantage for PML(N) that has resulted in its own legislative and party members to escape and join Imran Khan in PTI.

“PML(N) is now seemingly using its provincial government infrastructure to initiate and lead a Social Media effort that is not displaying much support online as the online Pakistani Social Media crowd is already bending towards PTI's Social Media revolution” (Dhuddi, 2010). PML(N) official website mainly portraying its leader's images that appears to be more individuality driven than party driven but lacking the following that PTI enjoy on internet. It is also extensively acknowledge by the Pakistani media and Civil Society. PTI's Social Media Team originally composed of volunteer PTI party supporters. 
Although PTI is building up as Pakistan's most fresh but most advanced political party, it is seriously cause damage to the conventional Pakistani political arena for the better or worse. Most of its damage is being engaged by the Pakistan People's Party as it is discovering tough day by day to oppose the massive strength from PTI is step by step building up. “Pakistan Tehreek-e-Insaf is breaking old political relationships in all the political parties across the country inviting with opening arms to the old, experienced, seasoned and traditional politicians from PML and PPP whom feel betrayed by their parties or seek homage to a non-corrupt and more transparent and accountable political and governance future for Pakistan” (Akhtar, 2001).This is also raising question within the PTI whether these old faces will maintain the new vision of the party. It is obvious from what goes on in the electronic media in Pakistan that “all media forces are gradually flexible towards PTI’s political wave structuring a national driving force of support across every channel for supporting Imran Khan” (Dawn News, 2011). This is turning into a difficult battle for all political parties that somehow maintain to believe that the conventional hierarchy of the Politics in Pakistan can be continued through their misled and impoverished principle of groups and religious disorder and coercion.

PTI absolutely has made a mark on the Social Media history in Pakistan with his advanced Social Media Team that has “over nine social media managers, a writers group and an IT Head” (PTI media cell, 2012). More amusingly, all the members of the party's Social Media Team have public profiles on PTI’s official website showing that the party honours and values them. This smashes the conventional political facade of not familiar with the efforts of party workers. Imran Khan is positively determined for a new approach to party worker team building as well as represents the contributions of these members to the public generally.

For all those political leaders and their parties that lack of awareness or do not follow the Social Media in Pakistan should be alerted that the major voter base of Pakistan irrespective of their rural or urban place are commenting and following on the political carnage in Pakistan. These young minds are commenting, reading and creating the political social media scene in Pakistan generating interest across the country building a political revolution online in support of the Imran Khan's progressive and revolutionary movement for the people in the form of the PTI. 

Social Media is continuing to play a significant part in shaping the future of Politics and Governance in Pakistan. This is Change happening in Pakistan at its best and this time it’s the young online crowd building a silent revolution through a frequency even more interesting than the Arab Spring and occupies movements. So far, the Government has been supportive of Imran Khan to hold his rallies across the country without any human casualties or terrorist attack attempts. Imran Khan's peaceful march towards true political democracy and governance appears to be very stable as opposed to the numerous deaths and brutality witnessed during the Arab Spring and other protests across the world.


Anwar, H & Anis, K. (2011). Pakistan Cricket Star Imran Khan’s Rally Shows His Growing Political Power. Retrieved May 20 2012, from

Akhtar, S. (2001). Media, Religion and Politics in Pakistan. New York, Oxford University Press. Pp 48.

BBC. (2012). Imran: We are Pakistan's number one party. Retrieved May 20 2012, from

Dawn News. (Producer). (2011, October 31) Role of Social media Team in PTI Lahore Jalsa and Politics. [News report video] Retrieved May 24, 2012 from

Dhuddi, T (2010). “Social websites political benefits still far-off in Pakistan”, in Social Media and Politics: Online Social networking and Political Communication in Asia. Singapore, konrad-Adenauer-Stiftung. Pp 87-96.

Hepburn, P (2011). Unlocking the Civic Potential in the Local, Online, Networked Public Realm, Journal of Democracy and Civil Society, Georgetown University, Volume 8, Issue 2, Pp 12-19.

PTI officially Blog. (2011). Five Things Pakistanis Have Never Experienced Before Imran Khan. Retrieved May 22 2012, from

PTI media cell. (Producer). (2012, March 22) Imran Khan about PTI Social Media Tea. [News video] Retrieved May 24, 2012 from

Sheikh, H. (2011, September 22). PTI's membership campaign to be largest in Pakistan's history: Imran Khan. The Nation. Pp 1.

Tamjid, A. (2011, December 23). A critical comment on Pakistan Blog Awards 2011.The dawn. Pp 6.

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